Roland was a French semiologist and is famous for his use of denotation and connotation.
Roland Barthes' theory consists of 'Narrative Codes'; these are 5 different codes which activate the reader to make sense of it.
Action Code - something the audience knows and doesn't need explaining
Enigma Code - something hidden from the audience (creates intrigue)
Semic Code - audience recognises through connotations - a meaning rather than telling the audience - for the audience to work out for themselves
Symbolic Code - symbolises a more abstract concept
Cultural Code - something that is read with understanding due to cultural awareness
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