The Four F's
1. FORMAT
Choices in the design of the posters/DPS that is continuous in every issue. These design choices define the overall look and feel of the genre; these consist of the logo, cover lines, size of the DPS/poster itself, department headers and other features that must be consistent in looking the same in each issue of the magazine.
2. FORMULA
The formula of a poster/DPS is known as the editorial content or what is in the media. This consists of the types of article, the length, and the departments in the front and the back of the book (parts of the magazine that are consistent in each issue).
3. FRAME
The size of the frames for the outer page margins and gutters. Magazines can use the same margin size throughout their magazines; although magazines can vary their width, for example, using tall top margins for features to set apart the well. If these margins are used, the magazine must stay consistent throughout issues as a rule. Therefore my DPS needs to reflect itself otherwise it'll look inconsistent.
4. FUNCTION
The message the magazine is trying to send to the audience and the goals which the posters/DPS are trying to achieve.
Film Poster:
How my poster and film match:
When making my poster I used the same conventions and symbolism's in order for audiences to be able to recognise a link between my poster and film.
Pendant - the pendant is a very important aspect of the film as it represents the possession, the demon and the consequences of the female protagonist's discovery. Therefore, audiences will be able to recognise the pendant from the film in the reflection of the protagonist's eye.
Font - the font of the tagline is very similar to that of the opening titles of the film; the main title font is also similar in the placement as both are in the lower right corner with 'around' on a line on its own.
Colour - the use of red is consistent within my poster which is reference to the red of the box found in the attic. This also represents danger and fear which is representative of my genre of horror which is also clearly represented in the film throughout.
Deconstruction of poster:
Masthead:
'Don't Turn Around' - I made the title in a large, bold font with contrasting colours. The white and red draw the audience in as it is placed on a relatively dark background. The font is in capitals to emphasise the urgency and importance of the message behind the title; the boldness of the masthead really signifies it's importance on the poster. It in the bottom right hand corner as then it does not distract from the main image and the reflection, as the audience's eyes will be drawn to the image first as it is quite eye-catching and then they'll be drawn to the title.
Sell line:
'You'll never be the same' - connotes a sense of mystery and dread. The tagline is also in a dark red font which links it not only with the title but the box within the film. The symbolism of the red is the same as it is for the title; it reminds individuals of blood and danger, and due to the sinister tone of both the title and the tagline, they correlate well and emphasise the fear factor.
Colour scheme:
Red/white/black - a lot of dark, deep colours which are conventional in the representation of horror within the media. It evokes the idea of something hiding in the dark.
Image:
Reflection of pendant in the protagonist's eye. Within a lot of horror film poster's I researched eyes were a common image; from the eyes we can represent fear and shock, as well as making a direct address with the audience which can draw them in but also make them feel uncomfortable, just as horror's do. The pendant was an important feature to include as it is the beginning and end of all the strange occurrences and possession until the demon that possess it defeats the protagonists. Here I provide the audience with an insight into what they'll see within the film, also foreshadowing the dark nature of the pendant itself.
Film DPS
How my DPS and film match:
The box and pendant - this correlates with the importance of these items within the film.
The white fine font - similar to the font within the opening titles of the short film.
Deconstruction of DPS:
Images used - screenshot of movie scene evokes what the audience will be viewing; it also introduces to the audience to the female protagonist and demon entity, as well as showing reference to the pendant again thus further signifying it's importance. Large image of the box showing how there are images within and the pendant; as well as showing how the box has a mirror suggesting that although you shouldn't turn around you may be able to see the entity in a reflection without any consequences.
Colour - the red, like the poster, ties in with the red of the box within the film as well as what it symbolises and therefore it's link to horror.
Review/article - typically within DPS's for films there is one main article and quotes of other reviews by other magazines or reviewers that are then also included. I included two captions from other articles with one star rating. I also included details about the production company and wrote an article concerning their debut short film and their success in it or whether it was worth viewing. I also had banners within my DPS and split the article to only one side so that the text was not an overwhelming factor of the DPS but the pictures were acknowledged also.
Segment - Also typically within film magazine's they'll have segments about either the best films of all time or, as I did, films to look out for in the coming year. I made the segment into a top 10 to signify how the film had been chosen and included in a list with a variety of other films, rating it number 5.
Synergy - how it was used:
Synergy is the simultaneous release of different products in different forms of media to promote the main product, in this case a film, to increase popularity and therefore ratings and value. My poster and DPS are promotional forms of media for my film, therefore they would be released at the same time as one another to promote the final product of my film before it comes out; this would be spread through magazines, online articles, online adverts, adverts in magazines, billboards and within places like cinemas. Usually a trailer would also accompany this for a film release. Therefore, my media product would be promoted widely before being released and more individuals would be aware of it and will consider watching it.
Enigma codes and how I avoided revealing any spoilers:
Both my poster and my DPS was made with caution to avoid revealing too much about the plot; it only introduces the audience to aspects of the film but does not tie them together or explicitly state what occurs. The audience are unaware of the significance of the pendant or it's effect and so there is still a sense of mystery and unknown to the film. Unlike many conventional horror films I avoided using images or language to spoil or reflect the ending of the film to thus avoid any spoilers. The article only reflects the film and its success rather than the breakdown of plot, therefore successfully avoiding any spoilers for the audience, giving them the chance to interpret and question the content thus intriguing them into discovering what happens and viewing my film.
Intertextuality:
As mentioned in a previous post, through research of conventions and other promotional methods of horror films it is difficult to not incorporate this into your own work; I was inspired by supernatural horrors like 'The Amityville Horror' which I believe is reflective and is therefore representative of an example of intertextuality.
Film Poster:
How my poster and film match:
When making my poster I used the same conventions and symbolism's in order for audiences to be able to recognise a link between my poster and film.
Pendant - the pendant is a very important aspect of the film as it represents the possession, the demon and the consequences of the female protagonist's discovery. Therefore, audiences will be able to recognise the pendant from the film in the reflection of the protagonist's eye.
Font - the font of the tagline is very similar to that of the opening titles of the film; the main title font is also similar in the placement as both are in the lower right corner with 'around' on a line on its own.
Colour - the use of red is consistent within my poster which is reference to the red of the box found in the attic. This also represents danger and fear which is representative of my genre of horror which is also clearly represented in the film throughout.
Deconstruction of poster:
Masthead:
'Don't Turn Around' - I made the title in a large, bold font with contrasting colours. The white and red draw the audience in as it is placed on a relatively dark background. The font is in capitals to emphasise the urgency and importance of the message behind the title; the boldness of the masthead really signifies it's importance on the poster. It in the bottom right hand corner as then it does not distract from the main image and the reflection, as the audience's eyes will be drawn to the image first as it is quite eye-catching and then they'll be drawn to the title.
Sell line:
'You'll never be the same' - connotes a sense of mystery and dread. The tagline is also in a dark red font which links it not only with the title but the box within the film. The symbolism of the red is the same as it is for the title; it reminds individuals of blood and danger, and due to the sinister tone of both the title and the tagline, they correlate well and emphasise the fear factor.
Colour scheme:
Red/white/black - a lot of dark, deep colours which are conventional in the representation of horror within the media. It evokes the idea of something hiding in the dark.
Image:
Reflection of pendant in the protagonist's eye. Within a lot of horror film poster's I researched eyes were a common image; from the eyes we can represent fear and shock, as well as making a direct address with the audience which can draw them in but also make them feel uncomfortable, just as horror's do. The pendant was an important feature to include as it is the beginning and end of all the strange occurrences and possession until the demon that possess it defeats the protagonists. Here I provide the audience with an insight into what they'll see within the film, also foreshadowing the dark nature of the pendant itself.
Film DPS
How my DPS and film match:
The box and pendant - this correlates with the importance of these items within the film.
The white fine font - similar to the font within the opening titles of the short film.
Deconstruction of DPS:
Images used - screenshot of movie scene evokes what the audience will be viewing; it also introduces to the audience to the female protagonist and demon entity, as well as showing reference to the pendant again thus further signifying it's importance. Large image of the box showing how there are images within and the pendant; as well as showing how the box has a mirror suggesting that although you shouldn't turn around you may be able to see the entity in a reflection without any consequences.
Colour - the red, like the poster, ties in with the red of the box within the film as well as what it symbolises and therefore it's link to horror.
Review/article - typically within DPS's for films there is one main article and quotes of other reviews by other magazines or reviewers that are then also included. I included two captions from other articles with one star rating. I also included details about the production company and wrote an article concerning their debut short film and their success in it or whether it was worth viewing. I also had banners within my DPS and split the article to only one side so that the text was not an overwhelming factor of the DPS but the pictures were acknowledged also.
Segment - Also typically within film magazine's they'll have segments about either the best films of all time or, as I did, films to look out for in the coming year. I made the segment into a top 10 to signify how the film had been chosen and included in a list with a variety of other films, rating it number 5.
Synergy - how it was used:
Synergy is the simultaneous release of different products in different forms of media to promote the main product, in this case a film, to increase popularity and therefore ratings and value. My poster and DPS are promotional forms of media for my film, therefore they would be released at the same time as one another to promote the final product of my film before it comes out; this would be spread through magazines, online articles, online adverts, adverts in magazines, billboards and within places like cinemas. Usually a trailer would also accompany this for a film release. Therefore, my media product would be promoted widely before being released and more individuals would be aware of it and will consider watching it.
Enigma codes and how I avoided revealing any spoilers:
Both my poster and my DPS was made with caution to avoid revealing too much about the plot; it only introduces the audience to aspects of the film but does not tie them together or explicitly state what occurs. The audience are unaware of the significance of the pendant or it's effect and so there is still a sense of mystery and unknown to the film. Unlike many conventional horror films I avoided using images or language to spoil or reflect the ending of the film to thus avoid any spoilers. The article only reflects the film and its success rather than the breakdown of plot, therefore successfully avoiding any spoilers for the audience, giving them the chance to interpret and question the content thus intriguing them into discovering what happens and viewing my film.
Intertextuality:
As mentioned in a previous post, through research of conventions and other promotional methods of horror films it is difficult to not incorporate this into your own work; I was inspired by supernatural horrors like 'The Amityville Horror' which I believe is reflective and is therefore representative of an example of intertextuality.
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